Filings through .
Cetera Financial Group
Matched across 142 name variants in the filings
Cetera Financial Group summary
Cetera Financial Group appears on 536 retirement plans in Form 5500 Schedule C filings through plan year 2024. Those plans hold $47.7B in assets for 1,542,116 participants. The median client plan holds $14.9M. Most client plans are sponsored in CA, NY and PA. The largest clients by plan assets are Southwest Airlines Company, Southern California Permanente Medical Group and BVH, Inc.. Plans reported $16.7M in direct and indirect compensation paid to Cetera Financial Group. The median is $24K per plan.
- Participants
- 1,542,116
- Median plan assets
- $14.9M
- Median plan participants
- 286
- Median fees per plan
- $24K
- Schedule C direct + indirect
Top 25 client plans by assets
Latest Form 5500 filing per plan through 2024
| Sponsor | State | Assets | Participants |
|---|---|---|---|
| Southwest Airlines Company | TX | $13.7B | 12,991 |
| Southern California Permanente Medical Group | CA | $9.2B | 12,823 |
| BVH, Inc. | KS | $3.6B | 11,043 |
| Paychex Retirement LLC | NY | $2.8B | 759,234 |
| Lockton, Inc. | MO | $1.7B | 9,677 |
| Futureplan Fiduciary Services, LLC | MA | $912M | 200,161 |
| Administrative Group, LLC Dba Transamerica Fiduciary Services | IA | $786M | 48,687 |
| Principal Life Insurance Company | IA | $651M | 163,954 |
| NPPG Plan Professionals, LLC | NJ | $405M | 19,053 |
| Vantiva USA Shared Services, Inc. | GA | $380M | 4,456 |
| The Finway Group | IA | $334M | 8,994 |
| Spencer Fane LLP | MO | $330M | 1,113 |
| Wellsky Corporation | KS | $237M | 3,003 |
| Post & Schell, P.C. | PA | $176M | 424 |
| The Common Fund for Nonprofits | CT | $167M | 280 |
| Smyrna Ready Mix Concrete, LLC | TN | $160M | 4,620 |
| Sheehy Auto Stores, Inc. | VA | $156M | 2,686 |
| Universal Group | PR | $154M | 1,325 |
| Dynata, LLC | CT | $131M | 2,068 |
| Apex Companies, LLC | MD | $130M | 2,535 |
| Education Minnesota | MN | $129M | 409 |
| Hitachi Solutions America, Ltd. | CA | $129M | 701 |
| World Resources Institute | DC | $127M | 1,149 |
| Construction Employees Group | ND | $124M | 2,328 |
| July Business Services | TX | $120M | 5,584 |
- TXParticipants 12,991
- CAParticipants 12,823
- BVH, Inc.$3.6BKSParticipants 11,043
- NYParticipants 759,234
- Lockton, Inc.$1.7BMOParticipants 9,677
- MAParticipants 200,161
- IAParticipants 48,687
- IAParticipants 163,954
- NJParticipants 19,053
- GAParticipants 4,456
- The Finway Group$334MIAParticipants 8,994
- Spencer Fane LLP$330MMOParticipants 1,113
- Wellsky Corporation$237MKSParticipants 3,003
- Post & Schell, P.C.$176MPAParticipants 424
- CTParticipants 280
- TNParticipants 4,620
- VAParticipants 2,686
- Universal Group$154MPRParticipants 1,325
- Dynata, LLC$131MCTParticipants 2,068
- Apex Companies, LLC$130MMDParticipants 2,535
- Education Minnesota$129MMNParticipants 409
- CAParticipants 701
- DCParticipants 1,149
- NDParticipants 2,328
- TXParticipants 5,584
Top client states
- CA40 plans
- NY33 plans
- PA29 plans
- VA28 plans
- MO23 plans
Frequently asked questions
- Who uses Cetera Financial Group?
- 536 retirement plans list Cetera Financial Group as a service provider on Schedule C of Form 5500. The largest clients by plan assets include Southwest Airlines Company, Southern California Permanente Medical Group, BVH, Inc., Paychex Retirement LLC and Lockton, Inc.. Most client plans are sponsored in CA, NY and PA.
- How many plans does Cetera Financial Group serve?
- Cetera Financial Group serves 536 retirement plans with $47.7B in plan assets and 1,542,116 participants, based on the latest Form 5500 filings through 2024.
- What does Cetera Financial Group charge?
- Plans reported $16.7M in total Schedule C compensation paid to Cetera Financial Group. The median plan paid $24K. Fees vary with plan size and the services each plan buys.
Analytics
Market position · 2024
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- 5-year plans-served trajectory
- Customer-base shape
- Median fees per service
- Competitor overlap
- Plans won and lost
- Top plans by assets
Fund lineups on plans this firm keeps
Large plans that name Cetera Financial Group as recordkeeper and list their funds in their filing.
Top managers in these lineups
| Manager | Plans |
|---|---|
| Vanguard | 19 |
| Capital Group | 12 |
| Fidelity (FMR) | 9 |
| BlackRock | 8 |
| State Street (SSgA) | 4 |
Target-date series
Covers 71,410 large plans that list their funds in their annual filing. Updated Nov 6, 2026. Shares describe these plans, not the whole market.