Vanguard
recordkeeper270 known aliases resolved via the canonical alias map
Market position · 2024
Plans served3,039-71 YoYRank #7 of mapped providers
Assets under administration$907.2B1.0%Market share · rank #13
Fees received$357MMedian $19,139/planSum across Schedule C direct + indirect
Net wins YoY-52314 won · 366 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical Vanguard plan look like?
Service mix · median fees per plan
Count of plans where Vanguard ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Trustee (directed); Securities brokerage; Recordkeeping and information management (computing, tabulating, data processing, etc.); Other fees; Investment management fees paid indirectly by plan; Participant loan processingCode 15 | 2,573 | $20,214 | |
Participant loan processing; Investment advisory (participants); Investment management fees paid directly by planCode 26 | 510 | $55,398 | |
Soft dollars commissions; Investment management; Investment management fees paid indirectly by planCode 28 | 153 | $0 | |
Recordkeeping fees; Other fees; Account maintenance feesCode 64 | 63 | $13,906 | |
Recordkeeping fees; Recordkeeping and information management (computing, tabulating, data processing, etc.); Contract AdministratorCode 13 | 46 | $17,006 | |
Trustee (directed); Trustee (bank, trust company, or similar financial institution); Direct payment from the plan; Recordkeeping feesCode 21 | 41 | $39,955 | |
Soft dollars commissions; Participant loan processing; Other fees; Direct payment from the plan; Investment management fees paid indirectly by planCode 37 | 36 | $8,188 | |
Soft dollars commissions; Investment management fees paid indirectly by plan; Other fees; Account maintenance feesCode 52 | 20 | $0 |
Competitor overlap
Percent of Vanguard's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under Vanguard.
| Sponsor | From | Assets |
|---|---|---|
KPMG LLPNJ · 135565207-011 | Herron Palmer LLC | $10.5B |
AON CORPORATIONGA · 363051915-020 | JPMorgan Chase | $6.7B |
GEORGIA-PACIFIC LLCGA · 930432081-018 | Fidelity Investments | $4.7B |
KOCH COMPANIES, LLCKS · 992447784-002 | BlackRock | $4.3B |
KPMG LLPNJ · 135565207-018 | RVK, Inc. | $1.9B |
DARTMOUTH HEALTHNH · 264812335-003 | T. Rowe Price | $1.7B |
GEORGIA-PACIFIC LLCGA · 930432081-073 | Alight | $1.5B |
THE NEMOURS FOUNDATIONFL · 590634433-002 | Ascensus | $1.3B |
MOLEX, LLCIL · 362369491-004 | Alight | $1.3B |
BOARD OF TRUSTEES NORTHERN CALI. PIPE TRADES PENSION TRUSTCA · 943190386-001 | U.A. LOCAL 342 JOINT MANAGEMENT COOPERATIVE COMMITTEE | $1.1B |
Plans lost in 2024
Appeared last year under Vanguard; not this year.
| Sponsor | To | Assets |
|---|---|---|
THE VANGUARD GROUP, INC.PA · 231945930-002 | (new plan) | $9.8B |
NISSAN NORTH AMERICA, INC.TN · 952108010-006 | Kelly Services | $4.0B |
THE TJX COMPANIES, INC.MA · 042207613-004 | Fidelity Investments | $3.2B |
GENERAL ATOMICSCA · 953735102-002 | Envestnet | $2.4B |
BJC HEALTH SYSTEMMO · 431617558-003 | Fidelity Investments | $2.0B |
BOARD OF TRUSTEES OF LIUNA STAFF AND AFFILIATES PENSION FUNDDC · 520743575-001 | People's Bank | $1.8B |
MUNICH REINSURANCE AMERICA, INCNJ · 134924125-003 | Empower | $1.6B |
NYU LANGONE HOSPITALSNY · 133971298-004 | Conduent | $1.4B |
ALASKA AIRLINES, INC.WA · 920009235-012 | Strategic Advisers | $901M |
ALASKA AIRLINES, INC.WA · 920009235-013 | Strategic Advisers | $806M |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
INTERNATIONAL BUSINESS MACHINES CORPORATIONNY · 130871985-005 | $60.4B | 149,818 | $1M | 10y | - |
GOOGLE LLCCA · 770493581-001 | $48.7B | 155,598 | $3M | 9y | 1 |
CVS HEALTH CORPORATIONRI · 050494040-017 | $30.1B | 385,927 | $21M | 6y | 1 |
FEDEX CORPORATIONTN · 621721435-001 | $25.4B | 144,332 | $8M | 10y | 2 |
KAISER FOUNDATION HEALTH PLAN, INC.CA · 941340523-025 | $22.5B | 179,236 | $11M | 10y | 1 |
STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANYIL · 370533100-002 | $19.0B | 101,896 | $585,741 | 7y | 2 |
BOARD OF TRUSTEES OF 1199SEIU HEALTH CARE EMPLOYEES PENSION FUNDNY · 133604862-001 | $16.9B | 296,800 | $0 | 3y | - |
KAISER FOUNDATION HEALTH PLAN, INC.CA · 941340523-039 | $13.8B | 105,882 | $5M | 7y | 1 |
LEIDOS, INC.VA · 953630868-004 | $11.8B | 54,080 | $3M | 3y | 1 |
KPMG LLPNJ · 135565207-011 | $10.5B | 55,312 | $0 | 1y | 1 |
Flag exposure
76.2%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (270)
Raw Schedule C names collapsed into Vanguard.
- A.J. GALLAGHER
- A.J. LONGO & ASSOC
- ACTIVE CORE - VANGUARD TARGET DATE
- ACTIVE CORE- VANGUARD TARGET DATE
- KANE KESSLER
- KANE KESSLER PC
- KANG HAGGERTY & FEYROT, LLC
- KANNON BLOCH CARRE
- KANON BLOCH CARRE
- KANONBLOCHCARRE
- KANSAS CITY 727 ACQUISITION LL
- KANSAS CITY 727 ACQUISTION LLC
- KANSAS CITY LIFE INSURANCE COMPANY
- KANSAS CITY PRIVATE WEALTH MAN
- KANSAS CITY SERIES
- KANSAS CITY SERIES OF LOCKTON CO
- KANSAS CITY SERIES OF LOCKTON CO'S
- KANSAS CITY SERIES OF LOCKTON COMP
- KANSAS STATE BANK
- KANTAR TNS
- KANYE ANDERSON
- KANYE ANDERSON RUDNICK
- KAPILAMUKAMAL, LLP
- KAPLAN & COMPANY
- KAPLAN & SAKWA, CPA'S PC
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for Vanguard's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 94 | 3.09% | 7.76% | -4.67 pp |
| Fidelity bond gap | 141 | 4.64% | 26.94% | -22.30 pp |
| Late contributions | 695 | 22.87% | 1.71% | +21.16 pp |
| Failed to provide benefit | 3 | 0.10% | 0.14% | -0.04 pp |
| Corrective distributions | 729 | 23.99% | 1.76% | +22.23 pp |
| Loss discovered | 1 | 0.03% | 0.00% | 0.03 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with Vanguard. Compare to the incumbent market share (4.5%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-4.5 pp vs incumbent
Frequent partners by role
Who else shows up on Vanguard's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| MFS Funds | 57 | 1.9% |
| PIMCO | 56 | 1.8% |
| Global Retirement Partners LLC | 47 | 1.6% |
| WTW | 46 | 1.5% |
| Dimensional Fund Advisors | 44 | 1.4% |
| Dodge & Cox | 39 | 1.3% |
| Creative Planning | 37 | 1.2% |
| Kestra Advisory Services | 37 | 1.2% |
| Mercer | 34 | 1.1% |
| Goldman Sachs Asset Management | 30 | 1.0% |
Geographic penetration index
(Provider plans in state / state plans) divided by the provider's overall share of the market. Index 1.00 = average; > 1 = over-indexed (winning more than their fair share); < 1 = under-indexed (white space).