Empower
recordkeeper1249 known aliases resolved via the canonical alias map
Market position · 2024
Plans served10,644+341 YoYRank #2 of mapped providers
Assets under administration$1.44T1.6%Market share · rank #3
Fees received$878MMedian $34,974/planSum across Schedule C direct + indirect
Net wins YoY+3411,499 won · 1,158 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical Empower plan look like?
Service mix · median fees per plan
Count of plans where Empower ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Recordkeeping fees; Other investment fees and expensesCode 64 | 8,313 | $26,166 | |
Shareholder servicing fees; Investment managementCode 28 | 4,667 | $6,023 | |
Trustee (bank, trust company, or similar financial institution); Recordkeeping fees; Other fees; Other services; Recordkeeping and information management (computing, tabulating, data processing, etc.); Direct payment from the planCode 15 | 645 | $91,369 | |
Recordkeeping fees; Investment management; Investment management fees paid indirectly by plan; Investment advisory (plan); Direct payment from the planCode 27 | 615 | $45,263 | |
Valuation (appraisals, etc.); Contract Administrator; Employee (plan); Recordkeeping and information management (computing, tabulating, data processing, etc.)Code 13 | 353 | $70,699 | |
Shareholder servicing fees; Distribution (12b-1) fees; Investment advisory (participants); Securities brokerageCode 26 | 317 | $57,942 | |
Shareholder servicing fees; Securities brokerage; Other investment fees and expenses; Participant communication; Distribution (12b-1) fees; Direct payment from the planCode 33 | 157 | $175 | |
Shareholder servicing fees; Recordkeeping feesCode 59 | 125 | $0 |
Competitor overlap
Percent of Empower's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under Empower.
| Sponsor | From | Assets |
|---|---|---|
BOARD OF TRUSTEES OF THE TEAMSTERS - UPS 401K NATIONAL SAVINGS PLANGA · 951732075-003 | PRI Financial Advisors Inc | $19.3B |
THE CIGNA GROUPPA · 824991898-002 | Prudential Retirement Insurance & Annuity Co. | $14.2B |
EDWARD D. JONES & CO., L.P.MO · 430345811-001 | L&G Investment Management | $12.4B |
BMO FINANCIAL CORP.IL · 510275712-001 | BlackRock | $5.0B |
MONTEFIORE MEDICAL CENTERNY · 131740114-008 | MetLife | $4.3B |
JUSTWORKS EMPLOYMENT GROUP, LLCNY · 462283648-333 | UHY LLP | $3.9B |
HEALTH CARE SERVICE CORPORATIONTX · 361236610-005 | Prudential Retirement Insurance & Annuity Co. | $3.9B |
FIRSTENERGY CORP.OH · 341843785-002 | CAPTRUST | $3.9B |
BETH ISRAEL LAHEY HEALTHMA · 042103881-005 | WTW | $3.5B |
SAMSUNG ELECTRONICS AMERICA, INC.NJ · 132951153-001 | Strategic Advisers | $3.1B |
Plans lost in 2024
Appeared last year under Empower; not this year.
| Sponsor | To | Assets |
|---|---|---|
APPLE INC.CA · 942404110-001 | Financial Engines Advisors LLC | $19.8B |
PFIZER INCNY · 135315170-002 | AllianceBernstein | $19.6B |
AMERICAN AIRLINES, INC. - RETIREMENTTX · 131502798-013 | Financial Engines Advisors LLC | $14.7B |
BOARD OF TRUSTEES OF THE I.A.M. NATIONAL PENSION FUNDDC · 516031295-002 | Capital Bank & Trust Company | $14.3B |
AMERICAN AIRLINES, INC. - RETIREMENTTX · 131502798-022 | Financial Engines Advisors LLC | $10.3B |
BAE SYSTEMS, INC.VA · 223537950-003 | Aon | $9.4B |
MCKINSEY & COMPANY, INC.NY · 131826332-001 | T. Rowe Price | $9.1B |
DUKE UNIVERSITYNC · 560532129-001 | Fidelity Investments | $9.0B |
TRUSTEES OF NYS TEAMSTERS CONFERENCENY · 166063585-074 | One Group Retirement Advisors | $2.8B |
GEISINGER SYSTEM SERVICESPA · 232164794-002 | Fidelity Investments | $2.6B |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
WELLS FARGO & COMPANYMN · 410449260-002 | $57.9B | 255,580 | $10M | 3y | 1 |
CHEVRON CORPORATIONTX · 940890210-001 | $20.4B | 35,035 | $15,000 | 3y | 1 |
TRUSTEES OF THE NATIONAL ELECTRICAL BENEFIT FUNDMD · 530181657-001 | $20.4B | 693,723 | $140,400 | 2y | - |
BOARD OF TRUSTEES OF THE TEAMSTERS - UPS 401K NATIONAL SAVINGS PLANGA · 951732075-003 | $19.3B | 478,185 | $587,726 | 1y | - |
SOUTHWEST AIRLINES CO.TX · 741563240-004 | $17.0B | 85,685 | $3M | 9y | 1 |
BOARD OF TRUSTEES OF 1199SEIU HEALTH CARE EMPLOYEES PENSION FUNDNY · 133604862-001 | $16.9B | 296,800 | $651,814 | 2y | - |
THE CIGNA GROUPPA · 824991898-002 | $14.2B | 91,385 | $2M | 1y | 1 |
ABBVIE INC.IL · 320375147-001 | $13.4B | 39,371 | $4M | 4y | 1 |
NOKIA OF AMERICA CORPORATIONNJ · 223408857-001 | $12.9B | 81,332 | $33,015 | 10y | - |
EDWARD D. JONES & CO., L.P.MO · 430345811-001 | $12.4B | 58,392 | $2M | 1y | - |
Flag exposure
82.7%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (1249)
Raw Schedule C names collapsed into Empower.
- BUSINESS PLANNING, INC.
- BUSINESS PLANS INC
- CAHRLES SCHWAB & CO INC AND AFFILIA
- CAHRLES SCHWAB BANK
- CAIRN INVESTMENT GROUP INC
- CAMMACK LARHETTA ADVISORS LLC
- CAMMACK LARHETTE ADVISORS LLCA
- CAMMACK LARHETTE BROCKERAGE, INC.
- CAMMACK LARHETTE BROKAGE, INC.
- CAMMACK LARHETTE BROKER
- CAMMACK LARHETTE, LLCA
- CAMMACK LERHETTE ADVISORS, LLC
- CAMMACKLARHETTE ADVISORS, LLC
- CAMMARARA NULTY AND GARRIGAN LLC
- CAMMARATA NULTY AND GARRIGAN
- CAMMARATA NULTY AND GARRIGAN LLC
- CAMMON COMPANY
- CAMPANA,SANZA & TATEWOSIAN
- CAMPBELL & COMPANY
- CAMPBELL ALBRECHT
- CAMPBELL ALBRECT
- CAMPBELL AND ASSOCIATES
- CAMPBELL DEVASTO & ASSOC CPAS
- CAMPBELL GLOBAL, INC.
- CAMPBELL GLOBAL, LLC
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for Empower's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 300 | 2.82% | 7.76% | -4.94 pp |
| Fidelity bond gap | 376 | 3.53% | 26.94% | -23.41 pp |
| Late contributions | 2,562 | 24.07% | 1.71% | +22.36 pp |
| Failed to provide benefit | 62 | 0.58% | 0.14% | +0.44 pp |
| Corrective distributions | 2,370 | 22.27% | 1.76% | +20.51 pp |
| Loss discovered | 3 | 0.03% | 0.00% | 0.03 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with Empower. Compare to the incumbent market share (15.8%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-15.8 pp vs incumbent
Frequent partners by role
Who else shows up on Empower's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| Global Retirement Partners LLC | 498 | 4.7% |
| OneDigital | 355 | 3.3% |
| QDRO CONSULTANTS COMPANY, LLC | 202 | 1.9% |
| Creative Planning | 193 | 1.8% |
| Leaf House Financial Advisors | 185 | 1.7% |
| World Investment Advisors LLC | 177 | 1.7% |
| CAPTRUST | 173 | 1.6% |
| SageView | 169 | 1.6% |
| NFP | 162 | 1.5% |
| Gallacher Benefits Services Inc | 152 | 1.4% |
Geographic penetration index
(Provider plans in state / state plans) divided by the provider's overall share of the market. Index 1.00 = average; > 1 = over-indexed (winning more than their fair share); < 1 = under-indexed (white space).