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GREAT-WEST LIFE & ANNUITY INSURANCE

1116 known aliases resolved via the canonical alias map

Market position · 2024

Plans served9,848+288 YoYRank #2 of mapped providers
Assets under administration$1.21T1.2%Market share · rank #8
Fees received$840MMedian $33,975/planSum across Schedule C direct + indirect
Net wins YoY+3201,376 won · 1,056 lostPlan-level switch detection
Plans served · 5-year trajectory
Bar chart with market-share annotations.
Customer-base shape
Participant bands, asset bands, top states, top NAICS.

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