MORGAN STANLEY SMITH BARNEY

744 known aliases resolved via the canonical alias map

Market position · 2024

Plans served2,670+104 YoYRank #9 of mapped providers

Assets under administration$884.4B0.9%Market share · rank #14

Fees received$248MMedian $38,351/planSum across Schedule C direct + indirect

Net wins YoY+93455 won · 362 lostPlan-level switch detection

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