Coverage by line
Premium dollars by benefit type (bundled lines overlap)
- Other$159K
- Life$142K
- Vision$84K
- Long-term disability$49K
- Short-term disability$35K
Sponsor portfolio
PURPLE INNOVAITON, LLC
EIN 27-2677854Latest filing 2025
Plans
2
Retirement
1
$40.4M assets
Welfare
1
$493K premiums
Participants
3,195
4100 NORTH CHAPEL RIDGE ROAD, SUITE 200 - LEHI, UT 84043801-756-2600
Plans on this EIN
2 filingsBenefits portfolio analytics
1 plan / $493K premiums / 1,369 covered livesCarrier market share
Premium dollars by Schedule A carrier
83%top
- THE LINCOLN NATIONAL LIFE INSURANCE COMPANY83%
- METROPOLITAN LIFE INSURANCE COMPANY17%
Broker market share
Schedule A broker compensation
100%top
- GBS BENEFITS INC100%
Plan deep-dives
Per-plan teasers. The full analytics (fees vs peers, audit grade, trajectory, counterparties) live on each plan detail page.Retirement#001
PURPLE 401(K) PLAN
401k
Assets$40.4M
Participants2,144
Inside the deep dive
Fees vs peersAudit gradeAsset trajectoryContributionsSch C providers
Open plan deep dive
Welfare#501
PURPLE INNOVATION, LLC
Mixed - LINCOLN NATIONAL LIFE INSURANCE COMPANY
Premiums$493K
Covered lives1,369
Inside the deep dive
Premium breakdownCarriersBrokersCoverage stats
Open plan deep dive
Retirement plans1
| Plan # | Name | Type | Assets | Participants | Latest year | |
|---|---|---|---|---|---|---|
| 001 | PURPLE 401(K) PLAN | 401k | $40.4M | 2,144 | 2024 |
Welfare plans1
| Plan # | Name | Funding | Carrier | Premiums | Covered | Latest year | |
|---|---|---|---|---|---|---|---|
| 501 | PURPLE INNOVATION, LLC | Mixed | LINCOLN NATIONAL LIFE INSURANCE COMPANY | $493K | 1,369 | 2025 |
Retirement plans
Welfare plans