Retirement plan

THE MEDIA LOFT, INC. 401(K) PROFIT SHARING PLAN

Name: THE MEDIA LOFT, INC. - THE MEDIA LOFT, INC. 401(K) PROFIT SHARING PLAN (2025) Form 5500
Creator: THE MEDIA LOFT, INC.
License: https://www.dol.gov/general/disclaim
Keywords: Form 5500, ERISA, retirement plan, THE MEDIA LOFT, INC. 401(K) PROFIT SHARING PLAN, THE MEDIA LOFT, INC.

THE MEDIA LOFT, INC.EIN 41-1241429Plan #002PY 2025

615 FIRST AVENUE NE, SUITE 100 - MINNEAPOLIS, MN 55413612-375-1086medialoft.comLinkedIn51-200 employeesmarketing and advertising

Other plans on this EIN

1 filing

#001Retirement-$12.7M assets

Prospect flagsLow returnsHigh fees

How to read this page

Total assets (EOY)

$11.3M

+10.5% from 2024

Total participants

-12.9% from 2024

Average account balance

$209,768

+24.9% from 2024

Annual return

12.78%

-4.14 pp from 2024

Benchmarks

See 6,842 peers

Peer group

Industry54 - Professional, Scientific, and Technical Services

Plan typeDefined contribution

Participants25-99

Cohort6,842 peers

Snapshot2025

Free accounts unlock saves, downloads, and 3-year history.

Analytics

Total assets (EOY)

Plan-year ending balance

$11.33M

Not enough data

1 years with asset history on file

Average account balance

Total assets / participants with a balance (line 6g)

$210K

Not enough data

1 years with per-participant data

Participants with account balance

Stacked by status: active / separated vested / retired or beneficiary. Total = line 6g.

Not enough data

1 years with headcount on file

Eligible Participants and Participation

Bars: eligible actives (line 6a). Line: derived rate = active employees with a balance / 6a.

128.6%

Not enough data

1 years with eligibility data

Contributions (total)

Employer and participant dollars contributed each year

$693K

Not enough data

1 years with contributions on file

Contributions per participant

Average employer and participant contribution per enrolled participant

$17K

Not enough data

1 years with per-participant contribution data

Asset flow

BOY + contributions + return - distributions = EOY

Year

Annual return

Diverging bars; negative years highlighted

+12.78%

Not enough data

1 years with return on file

Admin fee / account holder

Total admin expenses / participants with a balance (line 6g)

$17803

Not enough data

1 years with admin cost on file

Asset composition

Cash / stocks / bonds / mutual funds / real estate / loans over time

Not enough data

0 years with F_SCH_H allocation on file

Free accounts unlock saves, downloads, and 3-year history.

Service providers

Providers data not reported

Schedule C was not filed on this plan's most recent Form 5500, so no compensated service providers are available to display.

Plan features & details

Pension benefit codes2E2F2G2J2K3D

Plan features

2E
Profit-sharing
Profit-sharing plan.
2F
ERISA section 404(c) plan
This plan or any part of it is intended to meet the conditions of 29 CFR 2550.404c-1 (shifting investment responsibility to participants).
2G
Total participant-directed account plan
Participants have the opportunity to direct the investment of all of the assets allocated to their individual accounts regardless of whether 29 CFR 2550.404c-1 is intended to be met.
2J
Code section 401(k) feature
Cash or deferred arrangement described in Code section 401(k) that is part of a qualified defined contribution plan under which employees may elect to defer part of their compensation or receive these amounts in cash.
2K
Code section 401(m) arrangement
Employee contributions are allocated to separate accounts under the plan or employer contributions are based in whole or in part on employee deferrals or contributions to the plan. Not applicable to 401(k) plans with only QNECs and/or QMACs or to 403(b)(1) 403(b)(7) or 408 arrangements.
3D
Pre-approved pension plan
A master prototype or volume submitter plan that is the subject of a favorable opinion or advisory letter from the IRS.

Opportunity flags

2 tripped

OpportunityHigh fees
Administrative expenses exceed $300 per participant per year - possible fee-review opportunity. (Recordkeeping / audit / legal; excludes investment management.)
OpportunityLow returns
Annual investment return is in the bottom quintile of the peer cohort.

Expense breakdown

Schedule H Part II

Admin total

$961K

$22890 / participant

Other / not subdivided$961K100.0%

% of EOY assets

8.487%

all-in expense ratio

Categories reported

0 / 9

subdivided buckets used

Audit opinion

Schedule H Part III

No opinion code on file for this filing.

Auditor firm: (not reported)
Auditor EIN: -
Audit fees: (not subdivided)
Opinion code: -

Metric

This plan

Peer set

Industry

Size

Avg account balance

$209,768

$99,875+110.0%

$146,866+42.8%

$86,983+141.2%

Participation rate

100.0%

75.8%+24.2pp

82.5%+17.5pp

69.5%+30.5pp

Annual return

12.78%

28.10%-15.3pp

102.85%-90.1pp

25.83%-13.1pp

Employer contribution / active EE

$3,224-100.0%

$4,425-100.0%

$2,584-100.0%

Participant deferral / active EE

$16,505

$6,322+161.1%

$7,759+112.7%

$4,194+293.6%

Admin fee / account holder

$17,803

$7,838+127.1%

$13,620+30.7%

$7,856+126.6%

THE MEDIA LOFT, INC. 401(K) PROFIT SHARING PLAN

Summary metrics

Benchmarksi

Analytics

Service providersi

Plan features & details

Opportunity flagsi

Expense breakdowni

Audit opinioni

THE MEDIA LOFT, INC. 401(K) PROFIT SHARING PLAN

Summary metrics

Benchmarksi

Analytics

Service providersi

Plan features & details

Opportunity flagsi

Expense breakdowni

Audit opinioni

Benchmarks

Service providers

Opportunity flags

Expense breakdown

Audit opinion

Benchmarks

Service providers

Opportunity flags

Expense breakdown

Audit opinion