Welfare broker

WILLIAM LEY

Mailing address (most recent filing)

2401 WEST BIG BEAVER ROAD

SUITE 400

TROY, MI 48084

Total comp: $168K
Commissions: $168K
Fees: $0
Filings: 3
Sponsors: 3

Carrier mix

Where WILLIAM LEY places premium. Concentrated in 1-2 carriers = captive distribution; spread across many = open-architecture broker.

BLUE CROSS OF CALIFORNIA100.0%

Top carrier partners

Carriers ranked by plan count placed.

Carrier	Plans	Premium	Share
BLUE CROSS OF CALIFORNIA	1	$1.3M	100.0%

Top states · with penetration index

Plan count by state. Index > 1.0means over-indexed vs the broker's national share.

State	Plans	Premium	State share	Index
MI	1	$1.3M	0.0%	41.16x

Top industries by premium

NAICS-2 sectors where this broker places the most welfare premium.

Sponsor-size mix

Plan count by total participants. Reveals whether this broker is a mid-market player or jumbo-employer specialist.

Broker compensation as % of premium

Distribution of WILLIAM LEY's plans by broker comp / premium ratio. Median 5.16% vs welfare-wide median 6.29% (n=1).

Prospect-flag exposure · vs market baseline

Share of WILLIAM LEY's book where each ERISA welfare flag is tripped, alongside the market-wide rate.

1-1 of 1 sponsor where WILLIAM LEY is the primary broker (latest filing per plan)

Sponsor	Loc	Premium	Comp	Carrier
NATIONAL CONEY ISLAND NATIONAL CONEY ISLAND WELFARE PLAN	MI	$1.3M	$69K	BLUE CROSS BLUE SHIELD OF MICHIGAN