Welfare broker

LONGCORE, WILLIAM S

Mailing address (most recent filing)

2000 OAK INDUSTRIAL DR NE SUITE B

GRAND RAPIDS, MI 49505

Total comp: $99K
Commissions: $99K
Fees: $0
Filings: 2
Sponsors: 2

Carrier mix

Where LONGCORE, WILLIAM S places premium. Concentrated in 1-2 carriers = captive distribution; spread across many = open-architecture broker.

PRIORITY HEALTH100.0%

Top carrier partners

Carriers ranked by plan count placed.

Carrier	Plans	Premium	Share
PRIORITY HEALTH	2	$3.4M	100.0%

Top states · with penetration index

Plan count by state. Index > 1.0means over-indexed vs the broker's national share.

State	Plans	Premium	State share	Index
MI	2	$3.4M	0.1%	41.16x

Top industries by premium

NAICS-2 sectors where this broker places the most welfare premium.

Sponsor-size mix

Plan count by total participants. Reveals whether this broker is a mid-market player or jumbo-employer specialist.

Broker compensation as % of premium

Distribution of LONGCORE, WILLIAM S's plans by broker comp / premium ratio. Median 3.19% vs welfare-wide median 6.29% (n=2).

Prospect-flag exposure · vs market baseline

Share of LONGCORE, WILLIAM S's book where each ERISA welfare flag is tripped, alongside the market-wide rate.

1-2 of 2 sponsors where LONGCORE, WILLIAM S is the primary broker (latest filing per plan)

Sponsor	Loc	Premium	Comp	Carrier
CMB COOPERSVILLE INC CMB COOPERSVILLE INC	MI	$2.6M	$87K	PRIORITY HEALTH
BETTEN CHEVROLET, INC. BETTEN CHEVROLET INC	MI	$786K	$24K	PRIORITY HEALTH