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Welfare broker

ADVANTAGE BENEFITS GROUP

Mailing address (most recent filing)

1 IONIA AVE SW STE 300

GRAND RAPIDS, MI 49503

Total comp: $2.8M
Commissions: $2.0M
Fees: $746K
Filings: 127
Sponsors: 127

Carrier mix

Where ADVANTAGE BENEFITS GROUP places premium. Concentrated in 1-2 carriers = captive distribution; spread across many = open-architecture broker.

UNITED OF OMAHA LIFE INSURANCE COMPANY28.6%
DELTA DENTAL OF CALIFORNIA28.6%
PRIORITY HEALTH16.3%
UNUM LIFE INSURANCE COMPANY OF AMERICA10.2%
LIFE INSURANCE COMPANY OF NORTH AMERICA6.1%
RELIASTAR LIFE INSURANCE COMPANY2.0%
UNITEDHEALTHCARE INSURANCE COMPANY2.0%
STANDARD INSURANCE COMPANY2.0%
Other (2)4.1%

Top carrier partners

Carriers ranked by plan count placed.

Carrier	Plans	Premium	Share
UNITED OF OMAHA LIFE INSURANCE COMPANY	14	$4.4M	28.6%
DELTA DENTAL OF CALIFORNIA	14	$9.8M	28.6%
PRIORITY HEALTH	8	$6.7M	16.3%
UNUM LIFE INSURANCE COMPANY OF AMERICA	5	$3.1M	10.2%
LIFE INSURANCE COMPANY OF NORTH AMERICA	3	$365K	6.1%
RELIASTAR LIFE INSURANCE COMPANY	1	$773K	2.0%
UNITEDHEALTHCARE INSURANCE COMPANY	1	$756K	2.0%
STANDARD INSURANCE COMPANY	1	$352K	2.0%
SYMETRA LIFE INSURANCE COMPANY	1	$1.2M	2.0%
EQUITABLE FINANCIAL LIFE INSURANCE COMPANY OF AMERICA	1	$222K	2.0%

Top states · with penetration index

Plan count by state. Index > 1.0means over-indexed vs the broker's national share.

State	Plans	Premium	State share	Index
MI	51	$29.1M	1.8%	41.16x

Top industries by premium

NAICS-2 sectors where this broker places the most welfare premium.

Sponsor-size mix

Plan count by total participants. Reveals whether this broker is a mid-market player or jumbo-employer specialist.

Broker compensation as % of premium

Distribution of ADVANTAGE BENEFITS GROUP's plans by broker comp / premium ratio. Median 8.40% vs welfare-wide median 6.29% (n=51).

Prospect-flag exposure · vs market baseline

Share of ADVANTAGE BENEFITS GROUP's book where each ERISA welfare flag is tripped, alongside the market-wide rate.

51-51 of 51 sponsors where ADVANTAGE BENEFITS GROUP is the primary broker (latest filing per plan)

Sponsor	Loc	Premium	Comp	Carrier
TIARA YACHTS, INC. TIARA YACHTS, INC. HEALTH AND WELFARE PLAN	MI	$437K	$689	DELTA DENTAL OF MICHIGAN