Retirement plan

WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN

Name: WHAT IF MEDIA GROUP, LLC - WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN (2024) Form 5500
Creator: WHAT IF MEDIA GROUP, LLC
License: https://www.dol.gov/general/disclaim
Keywords: Form 5500, ERISA, retirement plan, WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN, WHAT IF MEDIA GROUP, LLC

WHAT IF MEDIA GROUP, LLCEIN 83-2992724Plan #001PY 2024

400 KELBY STREET SUITE 1200 - FORT LEE, NJ 07024516-567-1499whatifmediagroup.comLinkedIn51-200 employeesmarketing and advertising

Prospect flagsHigh fees

How to read this page

Total assets (EOY)

$15.7M

+32.1% from 2023

Total participants

195

-5.3% from 2023

Average account balance

$93,117

+32.9% from 2023

Annual return

18.34%

-9.52 pp from 2023

Benchmarks

See 6,278 peers

Peer group

Industry54 - Professional, Scientific, and Technical Services

Plan typeDefined contribution

Participants100-249

Cohort6,278 peers

Snapshot2024

Free accounts unlock saves, downloads, and 3-year history.

Analytics

Total assets (EOY)

Plan-year ending balance

$15.74M

Not enough data

1 years with asset history on file

Average account balance

Total assets / participants with a balance (line 6g)

$93K

Not enough data

1 years with per-participant data

Participants with account balance

Stacked by status: active / separated vested / retired or beneficiary. Total = line 6g.

169

Not enough data

1 years with headcount on file

Eligible Participants and Participation

Bars: eligible actives (line 6a). Line: derived rate = active employees with a balance / 6a.

83.4%

Not enough data

1 years with eligibility data

Contributions (total)

Employer and participant dollars contributed each year

$2.56M

Not enough data

1 years with contributions on file

Contributions per participant

Average employer and participant contribution per enrolled participant

$16K

Not enough data

1 years with per-participant contribution data

Asset flow

BOY + contributions + return - distributions = EOY

Year

Annual return

Diverging bars; negative years highlighted

+18.34%

Not enough data

1 years with return on file

Admin fee / account holder

Total admin expenses / participants with a balance (line 6g)

$550

Not enough data

1 years with admin cost on file

Asset composition

Cash / stocks / bonds / mutual funds / real estate / loans over time

Not enough data

1 years with F_SCH_H allocation on file

Free accounts unlock saves, downloads, and 3-year history.

Service providers

Top 5 by compensation

Provider	Service type	Compensation
PRINCIPAL LIFE INSURANCE COMPANY4 years Service code 13 · EIN 42-0127290	Contract Administrator	$89,023
FEDERATED2 years Filed as: FEDERATED SECURITIES INC. Service code 49 · EIN 22-1901152	Other Services	$8,742
ORENDA RETIREMENT, LLC3 years Filed as: ORENDA RETIREMENT LLC Service code 13 · EIN 36-4877979	Contract Administrator	$5,744
WILSHIRE ASSOCIATES INCORPORATED3 years Filed as: WILSHIRE ADVISORS LLC Service code 27 · EIN 95-2755361	Advisory (Plan)	$0
WILSHIRE ASSOCIATES INCORPORATED4 years Service code 27	Advisory (Plan)	$0

Plan features & details

Pension benefit codes2E2J2K2F2G3D3H

Plan features

2E
Profit-sharing
Profit-sharing plan.
2F
ERISA section 404(c) plan
This plan or any part of it is intended to meet the conditions of 29 CFR 2550.404c-1 (shifting investment responsibility to participants).
2G
Total participant-directed account plan
Participants have the opportunity to direct the investment of all of the assets allocated to their individual accounts regardless of whether 29 CFR 2550.404c-1 is intended to be met.
2J
Code section 401(k) feature
Cash or deferred arrangement described in Code section 401(k) that is part of a qualified defined contribution plan under which employees may elect to defer part of their compensation or receive these amounts in cash.
2K
Code section 401(m) arrangement
Employee contributions are allocated to separate accounts under the plan or employer contributions are based in whole or in part on employee deferrals or contributions to the plan. Not applicable to 401(k) plans with only QNECs and/or QMACs or to 403(b)(1) 403(b)(7) or 408 arrangements.
3D
Pre-approved pension plan
A master prototype or volume submitter plan that is the subject of a favorable opinion or advisory letter from the IRS.
3H
Controlled group member
Plan sponsor(s) is (are) a member(s) of a controlled group (Code sections 414(b) (c) or (m)).

Opportunity flags

1 tripped

OpportunityHigh fees
Administrative expenses exceed $300 per participant per year - possible fee-review opportunity. (Recordkeeping / audit / legal; excludes investment management.)

Expense breakdown

Schedule H Part II

Admin total

$93K

$592 / participant

Contract admin$93K100.0%

% of EOY assets

0.591%

all-in expense ratio

Categories reported

1 / 9

subdivided buckets used

Audit opinion

Schedule H Part III

Unqualified opinion

Auditor signed off without reservation - the cleanest possible opinion.

Auditor firm: CROWE LLP
Auditor EIN: 350921680
Audit fees: (not subdivided)
Opinion code: Unqualified

Metric

This plan

Peer set

Industry

Size

Avg account balance

$93,117

$101,672-8.4%

$147,117-36.7%

$74,478+25.0%

Participation rate

83.4%

75.5%+7.9pp

82.2%+1.3pp

67.2%+16.2pp

Annual return

18.34%

8757.83%-8739.5pp

420.54%-402.2pp

1370.56%-1352.2pp

Employer contribution / active EE

$5,577

$3,813+46.2%

$4,932+13.1%

$2,626+112.3%

Participant deferral / active EE

$10,730

$7,305+46.9%

$8,065+33.0%

$4,350+146.6%

Admin fee / account holder

$550

$1,753-68.6%

$12,993-95.8%

$1,946-71.7%

Provider

Service type

Compensation

PRINCIPAL LIFE INSURANCE COMPANY4 years

Service code 13 · EIN 42-0127290

Contract Administrator

$89,023

FEDERATED2 years

Filed as: FEDERATED SECURITIES INC.

Service code 49 · EIN 22-1901152

Other Services

$8,742

ORENDA RETIREMENT, LLC3 years

Filed as: ORENDA RETIREMENT LLC

Service code 13 · EIN 36-4877979

Contract Administrator

$5,744

WILSHIRE ASSOCIATES INCORPORATED3 years

Filed as: WILSHIRE ADVISORS LLC

Service code 27 · EIN 95-2755361

Advisory (Plan)

WILSHIRE ASSOCIATES INCORPORATED4 years

Service code 27

Advisory (Plan)

WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN

Summary metrics

Benchmarksi

Analytics

Service providersi

Plan features & details

Opportunity flagsi

Expense breakdowni

Audit opinioni

WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN

Summary metrics

Benchmarksi

Analytics

Service providersi

Plan features & details

Opportunity flagsi

Expense breakdowni

Audit opinioni

Benchmarks

Service providers

Opportunity flags

Expense breakdown

Audit opinion

Benchmarks

Service providers

Opportunity flags

Expense breakdown

Audit opinion