General Idea LLC

EIN 38-4105546marketing and advertisingLatest filing 2025

Plans

Retirement

$1.5M assets

Welfare

Participants

545 WEST 25TH ST, 11TH FL - NEW YORK, NY 10001212-255-0900generalidea.agencyLinkedIn11-50 employeesmarketing and advertising

Plans on this EIN

1 filing

#001401(k)-$1.5M - 49 part

Plan deep-dives

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Retirement#001

GENERAL IDEA 401(K) PLAN

401(k)

Assets$1.5M

Participants49

Inside the deep dive

Fees vs peersAudit gradeAsset trajectoryContributionsSch C providers

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Single plan on file. The full analytics live on the plan detail page - drill in to see them.

Retirement plans1

Plan #	Name	Type	Assets	Participants	Latest year
001	GENERAL IDEA 401(K) PLAN	401(k)	$1.5M	49	2025

Retirement plans

Filings through Oct 24, 2026.

Sponsor portfolio