SunTrust
custodian43 known aliases resolved via the canonical alias map
Market position · 2024
Plans served4-5 YoYRank #2430 of mapped providers
Assets under administration$1.1B0.0%Market share · rank #2339
Fees received$193,495Median $27,965/planSum across Schedule C direct + indirect
Net wins YoY-30 won · 3 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical SunTrust plan look like?
Service mix · median fees per plan
Count of plans where SunTrust ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Investment management; Securities brokerage; Investment management fees paid directly by plan; Investment advisory (participants)Code 26 | 2 | $27,965 | |
Direct payment from the plan; Trustee (bank, trust company, or similar financial institution); Account maintenance feesCode 21 | 1 | $136,523 | |
Investment managementCode 28 | 1 | $1,043 |
Competitor overlap
Percent of SunTrust's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under SunTrust.
| Sponsor | From | Assets |
|---|
Plans lost in 2024
Appeared last year under SunTrust; not this year.
| Sponsor | To | Assets |
|---|---|---|
AVANTOR PERFORMANCE MATERIALS, LLCPA · 220750930-006 | Mercer | $217M |
NAVY-MARINE CORPS RELIEF SOCIETY - NMCRSVA · 530204618-001 | Truist | $50M |
J BECKER SOLUTIONS INCOH · 510403281-001 | Truist Advisory Services Inc. | $14M |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
US RADIOLOGY SPECIALISTS, INC.NC · 823626023-001 | $571M | 5,506 | $47,609 | 7y | 2 |
TALLAHASSEE MEMORIAL HEALTHCARE, INC.FL · 591917016-001 | $250M | 2,119 | $136,523 | 10y | - |
JAMES A. SCOTT & SON, INC.VA · 540372970-001 | $228M | 385 | $1,043 | 9y | - |
LOUISE W. EGGLESTON CENTER, INC.VA · 540602238-004 | $3M | 585 | $8,320 | 7y | 1 |
Flag exposure
100.0%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (43)
Raw Schedule C names collapsed into SunTrust.
- J R HILL & ASSOCIATES INC
- J R HILL AND ASSOCIATES
- J R HILL AND ASSOCIATES, INC DBA PE
- J. P. SCHLACHTER & ASSOCIATES, INC.
- J. PETRINI
- J.P. SCHLACHTER & ASSOCIATES
- J.P. SCHLACHTER & ASSOCIATES, INC.
- J.P.TURNER & CMPNY CPL MNGMT, LLC
- J.R. COLE & ASSOCIATES
- J.R. COLE & ASSOCIATES, INC.
- SUN TRUS BANK
- SUN TRUST BANK
- SUN TRUST BANK INC
- SUN TRUST BANKS
- SUN TRUST BANKS INC
- SUN TRUST BANKS, INC.
- SUN TRUST INVESTMENT SERVICES
- SUNSTRUST BANKS, INC.
- SUNTRUST
- SUNTRUST ADVISORY SERVICES
- SUNTRUST ADVISORY SERVICES, INC.
- SUNTRUST BANK
- SUNTRUST BANK INC
- SUNTRUST BANK INC.
- SUNTRUST BANK, CENTRAL FLORIDA, NA
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for SunTrust's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 0 | 0.00% | 7.76% | -7.76 pp |
| Fidelity bond gap | 0 | 0.00% | 26.94% | -26.94 pp |
| Late contributions | 2 | 50.00% | 1.71% | +48.29 pp |
| Failed to provide benefit | 0 | 0.00% | 0.14% | -0.14 pp |
| Corrective distributions | 1 | 25.00% | 1.76% | +23.24 pp |
| Loss discovered | 0 | 0.00% | 0.00% | -0.00 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with SunTrust. Compare to the incumbent market share (0.0%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-0.0 pp vs incumbent
Frequent partners by role
Who else shows up on SunTrust's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| Bragg Financial Advisors Inc | 1 | 25.0% |
| Carolina Capital Consulting | 1 | 25.0% |
| Columbia Threadneedle Investments | 1 | 25.0% |
| Creative Planning | 1 | 25.0% |
| Lumature Wealth | 1 | 25.0% |
| Northwestern Mutual Wealth Management Company | 1 | 25.0% |
| Resource Planning Group | 1 | 25.0% |
| Rockefeller Capital Management | 1 | 25.0% |