Prudential
recordkeeper119 known aliases resolved via the canonical alias map
Market position · 2024
Plans served150-153 YoYRank #140 of mapped providers
Assets under administration$422.0B0.5%Market share · rank #27
Fees received$2.7BMedian $66,690/planSum across Schedule C direct + indirect
Net wins YoY-14725 won · 172 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical Prudential plan look like?
Service mix · median fees per plan
Count of plans where Prudential ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Securities brokerage commissions and fees; Securities brokerage; Investment management; Investment management fees paid directly by planCode 28 | 78 | $82,459 | |
Recordkeeping fees; Investment management fees paid directly by planCode 51 | 15 | $66,719 | |
Recordkeeping fees; Investment management; Contract Administrator; Participant loan processing; Other investment fees and expenses; Insurance services; Participant communication; Recordkeeping and information management (computing, tabulating, data processing, etc.); Direct payment from the planCode 13 | 13 | $92,088 | |
Investment management; Investment management fees paid indirectly by plan; Other investment fees and expenses; Custodial (securities); Investment management fees paid directly by planCode 19 | 8 | $26,599 | |
Recordkeeping fees; Other servicesCode 49 | 8 | $41,309 | |
Investment management; Investment advisory (plan)Code 27 | 6 | $69,642 | |
Recordkeeping and information management (computing, tabulating, data processing, etc.); Sub-transfer agency feesCode 15 | 4 | $0 | |
Investment management; Insurance services; Investment management fees paid directly by planCode 23 | 4 | $44,554 |
Competitor overlap
Percent of Prudential's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under Prudential.
| Sponsor | From | Assets |
|---|---|---|
SHELL USA, INC.TX · 131299890-001 | MetLife Investment Management | $9.7B |
THE MOUNT SINAI MEDICAL CENTERNY · 131624096-005 | TIAA | $9.5B |
PEPSICO, INC.NY · 131584302-004 | John Hancock | $6.8B |
PEPSICO, INC.NY · 131584302-121 | John Hancock | $4.2B |
CUMMINS INC.IN · 350257090-001 | William Blair | $3.2B |
SALT RIVER VALLEY WATER USERS ASSOCIATIONAZ · 860053220-335 | UBS Realty Investors | $2.9B |
BOARD OF TRUSTEES GCIU-EMPLOYER RETIREMENT BENEFIT PLANWA · 916024903-001 | Kaye Smith Enterprises Inc. | $1.8B |
BOARD OF TRUSTEES OF THE SOUTHERN DISTRICT UBC DEFINED CONTRIBUTION FTN · 710851216-001 | Southern Benefit Administrators | $1.2B |
GANNETT FLEMING, INC.PA · 251613591-002 | Charles Schwab | $830M |
GATES FOUNDATIONWA · 562618866-001 | Prudential Retirement Insurance & Annuity Co. | $680M |
Plans lost in 2024
Appeared last year under Prudential; not this year.
| Sponsor | To | Assets |
|---|---|---|
PFIZER INCNY · 135315170-002 | AllianceBernstein | $19.6B |
PACIFIC GAS AND ELECTRIC COMPANYCA · 940742640-001 | BerganKDV | $18.0B |
EVERSOURCE ENERGY SERVICE COMPANYCT · 060810627-005 | DLA Piper | $3.8B |
THE HARTFORD FINANCIAL SERVICES GROUP, INC.CT · 133317783-001 | Fidelity Investments | $3.6B |
BOARD OF TRUSTEES, UFCW NO. CALIFORNIA EMPLOYERS JOINT PENSION PLANCA · 946313554-001 | Kayne Anderson Capital Advisors, LP | $2.9B |
CONNECT HOLDING II LLC D/B/A BRIGHTSPEEDNC · 873811759-200 | Crowe | $1.9B |
BOARD OF TRUSTEES OF NATIONAL INTEGRATED GROUP PENSION PLANPA · 226190618-001 | Empower | $1.6B |
SEALED AIR CORPORATIONNC · 650654331-002 | Fidelity Investments | $1.5B |
BOARD OF TRUSTEES OF THE TEAMSTERS- NATIONAL 401K SAVINGS PLAN TRUSTPA · 521967784-001 | Empower | $1.4B |
BOARD OF TRUSTEES LOCAL 282NY · 116276104-002 | Empower | $839M |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
INTERNATIONAL BUSINESS MACHINES CORPORATIONNY · 130871985-005 | $60.4B | 149,818 | $4M | 10y | - |
WESTERN CONFERENCE OF TEAMSTERS PENSION TRUST FUND BOARD OF TRUSTEESWA · 916145047-001 | $56.4B | 639,222 | $32M | 10y | - |
RTX CORPORATIONCT · 060570975-041 | $41.6B | 281,638 | $4,996 | 2y | 1 |
FEDEX CORPORATIONTN · 621721435-002 | $26.9B | 213,710 | $6,032 | 10y | - |
BANK OF AMERICA CORPORATIONRI · 560906609-001 | $19.0B | 168,197 | $876,449 | 9y | - |
BOARD OF TRUSTEES OF 1199SEIU HEALTH CARE EMPLOYEES PENSION FUNDNY · 133604862-001 | $16.9B | 296,800 | $222,227 | 8y | - |
CONSOLIDATED EDISON COMPANY OF NEW YORK, INC.NY · 135009340-001 | $15.6B | 26,696 | $6M | 9y | - |
THE PRUDENTIAL INSURANCE COMPANY OF AMERICANJ · 221211670-003 | $12.0B | 44,305 | $9M | 10y | - |
U.S. BANCORPMN · 410255900-004 | $11.4B | 90,116 | $202,003 | 10y | 1 |
SHELL USA, INC.TX · 131299890-001 | $9.7B | 31,775 | $2.7B | 1y | - |
Flag exposure
94.0%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (119)
Raw Schedule C names collapsed into Prudential.
- GROOM LAW GRP CHARTERED
- GROSS MELDELSOHN & ASSOCIATES
- GROSS MENDELSOHN & ASSOCIATES
- GROSS MENDELSOHN AND ASSOCIATES
- GROSS PUCKEY GRUEL & ROOF PC
- GROSS, MENDELSOHN & ASSOCIATES, PA
- GROSS, PUCKEY, GRUEL & ROOF P.C.
- GROSS, PUCKEY, GRUEL & ROOF, P. C
- GROSS, PUCKY, GRUEL & ROOF, P.C.
- GROSSBERG
- GROSSBERG COMPANY LLP
- GROSSBERG COMPANY, LLP
- GROSSINGER GORDON & VATZ
- GROSSMAN HEINZ LLC
- GROSSMAN ST AMOUR CPA'S LLC
- GROSSMAN ST. AMOUR CPA'S
- GROSVEMOR INSTITUTIONAL PARTNERS LP
- GROSVENOR CAPITAL MANAGMENT, L.P.
- GROSVENOR CAPITAL MGMT
- GROUP PLAN ADMINSTRATORS
- PRUDENTAL INSURANCE COMPANY
- PRUDENTAL INSURANCE COMPANY OF AME
- PRUDENTIA INSURANCE COMPANY OF AMER
- PRUDENTIAL
- PRUDENTIAL - SEE ATTACHED
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for Prudential's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 1 | 0.67% | 7.76% | -7.10 pp |
| Fidelity bond gap | 2 | 1.33% | 26.94% | -25.61 pp |
| Late contributions | 7 | 4.67% | 1.71% | +2.95 pp |
| Failed to provide benefit | 0 | 0.00% | 0.14% | -0.14 pp |
| Corrective distributions | 11 | 7.33% | 1.76% | +5.57 pp |
| Loss discovered | 0 | 0.00% | 0.00% | -0.00 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with Prudential. Compare to the incumbent market share (0.2%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-0.2 pp vs incumbent
Frequent partners by role
Who else shows up on Prudential's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| WTW | 26 | 17.3% |
| ULLICO Inc | 22 | 14.7% |
| Mercer | 20 | 13.3% |
| Loomis Sayles | 18 | 12.0% |
| The Segal Company | 17 | 11.3% |
| LSV Asset Management | 15 | 10.0% |
| Wellington Company LLP | 14 | 9.3% |
| Legal & General Investment Management America | 13 | 8.7% |
| WESTERN ASSET MANAGEMENT | 13 | 8.7% |
| PIMCO | 12 | 8.0% |
Geographic penetration index
(Provider plans in state / state plans) divided by the provider's overall share of the market. Index 1.00 = average; > 1 = over-indexed (winning more than their fair share); < 1 = under-indexed (white space).