Pershing LLC
custodian13 known aliases resolved via the canonical alias map
Market position · 2024
Plans served37+1 YoYRank #497 of mapped providers
Assets under administration$146.0B0.2%Market share · rank #89
Fees received$5MMedian $22,727/planSum across Schedule C direct + indirect
Net wins YoY+14 won · 3 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical Pershing LLC plan look like?
Service mix · median fees per plan
Count of plans where Pershing LLC ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Shareholder servicing fees; Other fees; Securities brokerage commissions and fees; Finders' fees / placement feesCode 59 | 23 | $33,731 | |
Securities brokerage commissions and fees; Investment advisory (plan)Code 27 | 4 | $10,512 | |
Securities brokerage commissions and fees; Other feesCode 71 | 3 | $6,340 | |
Investment management fees paid directly by plan; Investment advisory (participants); Investment managementCode 26 | 2 | $32,568 | |
Securities brokerageCode 33 | 2 | $4,732 | |
Recordkeeping and information management (computing, tabulating, data processing, etc.); Securities brokerage commissions and feesCode 15 | 1 | $75,663 | |
Direct payment from the plan; Consulting (pension)Code 17 | 1 | $9,755 | |
Custodial (other than securities)Code 18 | 1 | $14,406 |
Competitor overlap
Percent of Pershing LLC's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under Pershing LLC.
| Sponsor | From | Assets |
|---|---|---|
THE ALLSTATE CORPORATIONTX · 363871531-001 | Deloitte | $7.6B |
DEWITT LLPWI · 391804522-001 | BDO | $145M |
SONNY MERRYMAN, INC.VA · 540806176-001 | Brown Edwards & Company LLP | $33M |
TRUWEST COMPANY, LLCOH · 300719069-001 | Cowen & Company LLC | $22M |
Plans lost in 2024
Appeared last year under Pershing LLC; not this year.
| Sponsor | To | Assets |
|---|---|---|
BAE SYSTEMS, INC.VA · 223537950-003 | Aon | $9.4B |
OIL-DRI CORPORATION OF AMERICA PENSION PLANIL · 362048898-002 | (new plan) | $147,991 |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
ACCENTURE LLPIL · 720542904-102 | $21.3B | 112,414 | $33,731 | 10y | - |
CATERPILLAR INC.TX · 370602744-035 | $18.8B | 60,357 | $787,442 | 10y | - |
ELI LILLY AND COMPANYIN · 350470950-002 | $13.1B | 31,411 | $353,037 | 9y | - |
U.S. BANCORPMN · 410255900-004 | $11.4B | 90,116 | $143,975 | 8y | 1 |
UBS AGNJ · 980186363-002 | $10.2B | 34,848 | $2M | 10y | 1 |
THE BANK OF NEW YORK MELLON CORPORATIONPA · 132614959-004 | $9.9B | 42,007 | $0 | 10y | 1 |
NOKIA OF AMERICA CORPORATIONNJ · 223408857-003 | $9.8B | 24,880 | $411,018 | 10y | - |
METLIFE GROUP, INC.NJ · 550790010-003 | $8.3B | 32,414 | $59,290 | 7y | - |
THE ALLSTATE CORPORATIONTX · 363871531-001 | $7.6B | 61,370 | $30,879 | 1y | 1 |
AON CORPORATIONGA · 363051915-020 | $6.7B | 24,731 | $63,119 | 10y | - |
Flag exposure
86.5%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (13)
Raw Schedule C names collapsed into Pershing LLC.
- GODIVA CHOCOLATIER, INC.
- GODWIN & ASSOCIATES
- GODWIN ASSOCIATES
- PERHING LLC
- PERISHING LLC
- PERSHING
- PERSHING LLC
- PERSHING LLC, A BNY MELLON COMPANY
- PERSHING LLC.
- PERSHING SECURITIES LIMITED
- PERSHING, LLC
- PERSHING, LLC (NORTHWESTERN MUTUAL)
- PERSHING,LLC
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for Pershing LLC's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 1 | 2.70% | 7.76% | -5.06 pp |
| Fidelity bond gap | 0 | 0.00% | 26.94% | -26.94 pp |
| Late contributions | 1 | 2.70% | 1.71% | +0.99 pp |
| Failed to provide benefit | 0 | 0.00% | 0.14% | -0.14 pp |
| Corrective distributions | 9 | 24.32% | 1.76% | +22.57 pp |
| Loss discovered | 0 | 0.00% | 0.00% | -0.00 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with Pershing LLC. Compare to the incumbent market share (0.1%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-0.1 pp vs incumbent
Frequent partners by role
Who else shows up on Pershing LLC's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| Aon | 5 | 13.5% |
| Mercer | 4 | 10.8% |
| William Blair | 4 | 10.8% |
| WTW | 4 | 10.8% |
| AllianceBernstein | 3 | 8.1% |
| CEM Benchmarking Inc. | 3 | 8.1% |
| Dodge & Cox | 3 | 8.1% |
| Eagle Capital Management LLC | 3 | 8.1% |
| Goldman Sachs Asset Management | 3 | 8.1% |
| Strategic Benefit Advisors, Inc. | 3 | 8.1% |