Hays Financial Group
advisor15 known aliases resolved via the canonical alias map
Market position · 2024
Plans served71+12 YoYRank #281 of mapped providers
Assets under administration$3.6B0.0%Market share · rank #2245
Fees received$2MMedian $31,844/planSum across Schedule C direct + indirect
Net wins YoY+1219 won · 7 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical Hays Financial Group plan look like?
Service mix · median fees per plan
Count of plans where Hays Financial Group ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Other fees; Investment advisory (plan)Code 27 | 48 | $33,405 | |
Trustee (bank, trust company, or similar financial institution); Recordkeeping fees; Other fees; Direct payment from the plan; Other services; Recordkeeping and information management (computing, tabulating, data processing, etc.)Code 15 | 6 | $19,302 | |
Other feesCode 99 | 6 | $14,659 | |
Direct payment from the plan; Consulting fees; Investment advisory (plan); Consulting (general)Code 16 | 3 | $61,608 | |
Investment advisory (plan); Investment management fees paid directly by plan; Direct payment from the plan; Investment advisory (participants); Investment managementCode 26 | 2 | $31,155 | |
Other servicesCode 49 | 2 | $14,474 | |
Investment advisory (plan); Consulting (pension); Investment management fees paid directly by planCode 17 | 1 | $57,629 | |
Investment management; Direct payment from the planCode 28 | 1 | $37,088 |
Competitor overlap
Percent of Hays Financial Group's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under Hays Financial Group.
| Sponsor | From | Assets |
|---|---|---|
HAWAII ELECTRICIANS PENSION PLANHI · 996005391-002 | Nordic PCL Construction Inc | $362M |
PLAN PROFESSIONALS, LLCNJ · 853213245-301 | Cetera Financial Group | $355M |
RIVER VALLEY BANCORPORATION, INC.WI · 391440245-001 | Fidelity Investments | $31M |
BURD & FLETCHER COMPANYMO · 440186540-001 | Geneos Wealth Management Inc. | $25M |
OAKWOOD VILLAGE UNIVERSITY WOODS HOMES, INC.WI · 390790565-001 | Edward D. Jones & Co. LP | $21M |
COLT SERVICES, LLCTX · 030498223-001 | HD Vest | $18M |
EMPOWER CLINIC SERVICES LLCTX · 263899110-002 | Empower | $15M |
MEDBRIDGE HEALTHCARE LLCSC · 342007361-002 | ADP | $14M |
INTERMEX WIRE TRANSFER, LLCFL · 010624790-001 | Merrill | $10M |
KYNETEC USA, INC.MO · 811254487-001 | Fidelity Investments | $9M |
Plans lost in 2024
Appeared last year under Hays Financial Group; not this year.
| Sponsor | To | Assets |
|---|---|---|
OHIO OPERATING ENGINEERS PENSION PLANOH · 316129968-001 | MACOLLEY LLC | $3.4B |
CYGNUS HOME SERVICE, LLCMN · 410879087-001 | Securities America Advisors, Inc. | $128M |
ACCESS & INTEGRATED PRACTICE HOLDINGS LLCMN · 454105320-001 | Alliant Retirement Services | $12M |
LNO, INC.GA · 263813078-001 | (new plan) | $1M |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
BOARD OF TRUSTEES, SOUTHERN CALIFORNIA UNITED FOODCA · 516029925-001 | $928M | 26,295 | $5,338 | 3y | - |
HAWAII ELECTRICIANS PENSION PLANHI · 996005391-002 | $362M | 3,427 | $23,610 | 1y | - |
PLAN PROFESSIONALS, LLCNJ · 853213245-301 | $355M | 20,927 | $27,684 | 1y | 2 |
COBORN'S INCORPORATEDMN · 410824910-001 | $162M | 8,363 | $53,967 | 2y | - |
AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANYIA · 421447959-001 | $153M | 1,084 | $50,000 | 6y | 1 |
MINNESOTA BEST MAID COOKIE CO., INC.MN · 411288452-001 | $132M | 3,424 | $29,999 | 2y | 1 |
EVERBRIDGE, INC.VA · 262919312-001 | $93M | 1,092 | $65,000 | 4y | 1 |
ARCTIC WOLF NETWORKS, INC.MN · 455078111-001 | $89M | 1,611 | $96,459 | 5y | 1 |
EMPIRICAL TECHNOLOGY, INC.SD · 942740498-001 | $84M | 1,475 | $49,985 | 3y | - |
VERSANT HEALTH HOLDCO, INC.NY · 810711451-001 | $70M | 1,275 | $70,000 | 4y | - |
Flag exposure
87.3%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (15)
Raw Schedule C names collapsed into Hays Financial Group.
- CONTINENTAL BUILDING MAINTENANCE
- CONTINENTAL COLORCRAFT
- CONTINENTAL CURRENCY SERVICES INC
- CONTINENTAL INVESTORS SERVICES, INC
- CONTINENTAL MECHANICAL SERVICES LLC
- CONTINENTAL OFFICE
- HAYS FINANCIAL GROUP
- HAYS FINANCIAL GROUP (ACH)/BRIAN WH
- HAYS FINANCIAL GROUP LLC
- HAYS FINANCIAL GROUP, LLC
- THE HAYS FINANCIAL
- THE HAYS FINANCIAL GROUP
- THE HAYS FINANCIAL GROUP LLC
- THE HAYS FINANCIAL GROUP, LLC
- THE HAYS FINANCIAL GROUP. LLC
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for Hays Financial Group's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 0 | 0.00% | 7.76% | -7.76 pp |
| Fidelity bond gap | 4 | 5.63% | 26.94% | -21.31 pp |
| Late contributions | 19 | 26.76% | 1.71% | +25.05 pp |
| Failed to provide benefit | 0 | 0.00% | 0.14% | -0.14 pp |
| Corrective distributions | 21 | 29.58% | 1.76% | +27.82 pp |
| Loss discovered | 0 | 0.00% | 0.00% | -0.00 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with Hays Financial Group. Compare to the incumbent market share (0.1%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-0.1 pp vs incumbent
Frequent partners by role
Who else shows up on Hays Financial Group's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| Schlack Ito | 1 | 1.4% |
| Schwartz Steinsapir Dohrmann | 1 | 1.4% |
| Seyfarth Shaw LLP | 1 | 1.4% |
| Trivella & Forte LLP | 1 | 1.4% |
| Yee & Kawashima LLLP | 1 | 1.4% |
Geographic penetration index
(Provider plans in state / state plans) divided by the provider's overall share of the market. Index 1.00 = average; > 1 = over-indexed (winning more than their fair share); < 1 = under-indexed (white space).