Cetera Investment Advisers LLC
advisor25 known aliases resolved via the canonical alias map
Market position · 2024
Plans served250+122 YoYRank #89 of mapped providers
Assets under administration$22.6B0.0%Market share · rank #609
Fees received$8MMedian $23,010/planSum across Schedule C direct + indirect
Net wins YoY+120145 won · 25 lostPlan-level switch detection
Plans served · 5-year trajectory
Market-share plans percent annotated. Bar height is raw plan count.
Customer-base shape
What does a typical Cetera Investment Advisers LLC plan look like?
Service mix · median fees per plan
Count of plans where Cetera Investment Advisers LLC ships each service code, and the median compensation they report under it.
| Service | Plans | Median fees | Distribution |
|---|---|---|---|
Other fees; Investment advisory (plan)Code 27 | 164 | $24,381 | |
Other feesCode 99 | 27 | $21,505 | |
Investment management fees paid indirectly by plan; Investment advisory (plan); Investment advisory (participants)Code 26 | 24 | $15,219 | |
Trustee (bank, trust company, or similar financial institution); Recordkeeping fees; Other fees; Recordkeeping and information management (computing, tabulating, data processing, etc.); Other services; Direct payment from the planCode 15 | 21 | $29,439 | |
Consulting (general); Direct payment from the planCode 16 | 3 | $30,339 | |
Investment managementCode 28 | 2 | $7,213 | |
Recordkeeping feesCode 64 | 2 | $29,936 | |
Contract AdministratorCode 13 | 1 | $23,662 |
Competitor overlap
Percent of Cetera Investment Advisers LLC's plans that also list each competitor on Schedule C. High numbers = co-living partners; low numbers = direct displacement targets.
Plans won in 2024
Appeared this year; did not appear last year under Cetera Investment Advisers LLC.
| Sponsor | From | Assets |
|---|---|---|
SOUTHWEST AIRLINES COMPANYTX · 741563240-003 | QDRO CONSULTANTS COMPANY, LLC | $11.6B |
LOCKTON, INC.MO · 900007886-002 | MetLife | $1.4B |
PLAN PROFESSIONALS, LLCNJ · 853213245-301 | Cetera Financial Group | $355M |
SHEEHY AUTO STORES, INC.VA · 541952240-001 | ADP | $131M |
SMYRNA READY MIX CONCRETE, LLCTN · 621850770-001 | Stones River Consulting | $120M |
ICIMSNJ · 223719840-001 | Fidelity Investments | $106M |
SCHUBER MITCHELL HOMES PBC, INC.MO · 844858112-001 | Principal | $106M |
METRO-WEST ANESTHESIA GROUP, INC.MO · 431648309-001 | Mercer | $96M |
APPLIED UNDERWRITERS INC.NE · 943252393-333 | Capital Group | $94M |
SCHNABEL, INC. D/B/A SCHNABEL ENGINEERING, INC.VA · 830342835-001 | Cetera Advisors LLC | $90M |
Plans lost in 2024
Appeared last year under Cetera Investment Advisers LLC; not this year.
| Sponsor | To | Assets |
|---|---|---|
UNITED AIRLINES, INC.IL · 742099724-202 | Robertson Stephens Wealth Management | $14.4B |
CONSTELLATION BRANDS, INC.NY · 160716709-002 | Empower | $979M |
SUFFOLK CONSTRUCTION COMPANY, INC.MA · 042776356-001 | Fidelity Investments | $280M |
NA ALII CONSULTING AND SALES, LLCVA · 201741740-003 | Cetera Advisor Networks LLC | $60M |
MEL STEVENSON AND ASSOCIATES, INC.KS · 431369879-003 | Cetera Advisor Networks LLC | $42M |
MEDICAL SOCIETY OF DELAWAREDE · 510061011-333 | TEMPLETON & COMPANY LLP | $18M |
LUTHERAN HOMES OF OCONOMOWOC, INC.WI · 390845016-003 | Charles Schwab | $15M |
KESSLER'S DIAMOND CENTER, INC.WI · 391344111-002 | American Trust Company | $11M |
PRIVATE INDUSTRY COUNCIL OF WESTMORELAND/FAYETTE INC.PA · 251453441-001 | Cetera Advisor Networks LLC | $11M |
SYRACUSE HOME ASSOCIATIONNY · 150533582-001 | LPL Financial | $10M |
Top plans by assets
Searchable full list lands with the commercial layer.
| Plan | Assets | Participants | Fees | Tenure | Flags |
|---|---|---|---|---|---|
SOUTHWEST AIRLINES COMPANYTX · 741563240-003 | $11.6B | 13,086 | $18,112 | 1y | 1 |
BVH, INC.KS · 471888435-002 | $3.0B | 10,517 | $14,438 | 1y | 1 |
LOCKTON, INC.MO · 900007886-002 | $1.4B | 8,772 | $35,641 | 1y | 1 |
PLAN PROFESSIONALS, LLCNJ · 853213245-301 | $355M | 20,927 | $15,764 | 1y | 2 |
WELLSKY CORPORATIONKS · 112209324-001 | $192M | 2,727 | $137,051 | 2y | - |
THE COMMON FUND FOR NONPROFITSCT · 237037968-004 | $142M | 277 | $116,568 | 2y | - |
SHEEHY AUTO STORES, INC.VA · 541952240-001 | $131M | 2,473 | $57,218 | 1y | 1 |
SMYRNA READY MIX CONCRETE, LLCTN · 621850770-001 | $120M | 4,617 | $101,395 | 1y | - |
DYNATA, LLCCT · 920188807-001 | $114M | 5,013 | $84,688 | 2y | 1 |
ICIMSNJ · 223719840-001 | $106M | 1,189 | $46,500 | 1y | 1 |
Flag exposure
83.6%Market: 89.1%
This provider
Market baseline
Share of this provider's plans tripping any deterministic red flag this year. Lower than market baseline = better risk surface.
Aliases resolved (25)
Raw Schedule C names collapsed into Cetera Investment Advisers LLC.
- BEACON CREDIT UNION
- BEACON DATA GROUP, LLC
- BEACON EMPLOYMENT LAW
- BEACON HEALTH OPTIONS
- BEACON HILL
- CE1TERA ADVISORS LLC
- CETERA INESTMENT ADVISERS LLC
- CETERA INVESTMENT
- CETERA INVESTMENT ADVIORS
- CETERA INVESTMENT ADVISEERS LLC
- CETERA INVESTMENT ADVISERS
- CETERA INVESTMENT ADVISERS LLC
- CETERA INVESTMENT ADVISERS, LLC
- CETERA INVESTMENT ADVISORS
- CETERA INVESTMENT ADVISORS LLC
- CETERA INVESTMENT ADVISORS, LLC
- CETERA INVESTMENT ADVSIORS LLC
- CETERA INVESTMENT LLC
- CETERA INVESTMENTS
- CETERA INVESTMENTS ADVISERS LLC
- CETERA INVESTMENTS ADVISORS
- CETERA INVESTMENTS ADVISORS LLC
- CETERA INVESTMNET ADVISERS LLC
- CETERA IVESMENT ADVISERS,LLC
- CETRA INVESTMENT ADVISERS LLC
Book composition by plan size
Bars stack to total plans served; segments use the same asset cutoffs as the /plans size filter. Up-and-to-the-right on the bigger segments = moving up-market.
Under $5M$5-50M$50-250M$250M-1B$1B+
Compliance posture vs market
Per-flag share for Cetera Investment Advisers LLC's book against the same flag's overall prevalence across all filings. Negative delta = under-indexed (cleaner book); positive = elevated risk surface.
| Flag | Plans flagged | Provider % | Market % | Delta |
|---|---|---|---|---|
| Recently terminated | 3 | 1.20% | 7.76% | -6.56 pp |
| Fidelity bond gap | 14 | 5.60% | 26.94% | -21.34 pp |
| Late contributions | 62 | 24.80% | 1.71% | +23.09 pp |
| Failed to provide benefit | 3 | 1.20% | 0.14% | +1.06 pp |
| Corrective distributions | 57 | 22.80% | 1.76% | +21.04 pp |
| Loss discovered | 0 | 0.00% | 0.00% | -0.00 pp |
New-plan formation share
Share of plans filing for the first time each year that landed with Cetera Investment Advisers LLC. Compare to the incumbent market share (0.4%) - higher = winning new business, lower = coasting on existing relationships.
0.0%-0.4 pp vs incumbent
Frequent partners by role
Who else shows up on Cetera Investment Advisers LLC's plans most often. Switch tabs by counterparty role - high-overlap names are either referral channels (advisors, auditors) or competitive blocks (other recordkeepers).
| Partner | Shared plans | % of book |
|---|---|---|
| Nixon Peabody LLP | 1 | 0.4% |
| Ogletree Deakins | 1 | 0.4% |
| Polsinelli PC | 1 | 0.4% |
| William Rothberg, P.C. | 1 | 0.4% |
Geographic penetration index
(Provider plans in state / state plans) divided by the provider's overall share of the market. Index 1.00 = average; > 1 = over-indexed (winning more than their fair share); < 1 = under-indexed (white space).