Retirement plan

ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST

Name: ADVERTISE PURPLE, INC. - ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST (2024) Form 5500
Creator: ADVERTISE PURPLE, INC.
License: https://www.dol.gov/general/disclaim
Keywords: Form 5500, ERISA, retirement plan, ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST, ADVERTISE PURPLE, INC.

ADVERTISE PURPLE, INC.EIN 45-4233482Plan #001PY 2024

2200 MICHIGAN AVENUE - SANTA MONICA, CA 90404424-272-7400advertisepurple.comLinkedIn51-200 employeesmarketing and advertising

Prospect flagsHigh feesFailed to transmit contributions

How to read this page

Total assets (EOY)

$4.7M

+24.7% from 2023

Total participants

147

-9.3% from 2023

Average account balance

$37,891

+32.7% from 2023

Annual return

15.48%

-5.85 pp from 2023

Benchmarks

See 28,910 peers

Peer group

Industry54 - Professional, Scientific, and Technical Services

Plan typeDefined contribution

Participants25-99

Cohort28,910 peers

Snapshot2024

See peer percentile detail. $4.99 for your first month.

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Analytics

Total assets (EOY)

Plan-year ending balance

$4.70M

Not enough data

1 years with asset history on file

Average account balance

Total assets / participants with a balance (line 6g)

$38K

Not enough data

1 years with per-participant data

Participants with account balance

Stacked by status: active / separated vested / retired or beneficiary. Total = line 6g.

124

Not enough data

1 years with headcount on file

Eligible Participants and Participation

Bars: eligible actives (line 6a). Line: derived rate = active employees with a balance / 6a.

72.0%

Not enough data

1 years with eligibility data

Contributions (total)

Employer and participant dollars contributed each year

$782K

Not enough data

1 years with contributions on file

Contributions per participant

Average employer and participant contribution per enrolled participant

$10K

Not enough data

1 years with per-participant contribution data

Asset flow

BOY + contributions + return - distributions = EOY

Year

Annual return

Diverging bars; negative years highlighted

+15.48%

Not enough data

1 years with return on file

Admin fee / account holder

Total admin expenses / participants with a balance (line 6g)

$341

Not enough data

1 years with admin cost on file

Asset composition

Cash / stocks / bonds / mutual funds / real estate / loans over time

Not enough data

1 years with F_SCH_H allocation on file

See the 8-year trajectory. $4.99 for your first month.

Solo adds 10-year history, peer benchmarks, provider and welfare analytics, saves, and exports. Then $34.99 a month.

Start for $4.99 See plans

Service providers

Top 2 by compensation

Provider	Service type	Compensation
PRINCIPAL LIFE INSURANCE COMPANY3 years Service code 13 · EIN 42-0127290	Contract Administrator	$42,541
CIBC PRIVATE WEALTH ADVISORS I1 year Filed as: CIBC PRIVATE WEALTH ADVISORS, INC. Service code 27 · EIN 20-0822261	Advisory (Plan)	$0

Plan features & details

Pension benefit codes2A2E2F2G2J2K3D

Plan features

2A
Age/service weighted or new comparability plan
Age/service weighted plan where allocations are based on age service or age and service; or new comparability or similar plan where allocations are based on participant classifications consisting entirely or predominantly of highly compensated employees or the plan provides an additional allocation rate on compensation above a specified threshold that exceeds the permitted disparity limits of Code section 401(l).
2E
Profit-sharing
Profit-sharing plan.
2F
ERISA section 404(c) plan
This plan or any part of it is intended to meet the conditions of 29 CFR 2550.404c-1 (shifting investment responsibility to participants).
2G
Total participant-directed account plan
Participants have the opportunity to direct the investment of all of the assets allocated to their individual accounts regardless of whether 29 CFR 2550.404c-1 is intended to be met.
2J
Code section 401(k) feature
Cash or deferred arrangement described in Code section 401(k) that is part of a qualified defined contribution plan under which employees may elect to defer part of their compensation or receive these amounts in cash.
2K
Code section 401(m) arrangement
Employee contributions are allocated to separate accounts under the plan or employer contributions are based in whole or in part on employee deferrals or contributions to the plan. Not applicable to 401(k) plans with only QNECs and/or QMACs or to 403(b)(1) 403(b)(7) or 408 arrangements.
3D
Pre-approved pension plan
A master prototype or volume submitter plan that is the subject of a favorable opinion or advisory letter from the IRS.

Opportunity flags

2 tripped

OpportunityHigh fees
Administrative expenses exceed $300 per participant per year - possible fee-review opportunity. (Recordkeeping / audit / legal; excludes investment management.)
ComplianceFailed to transmit contributions
Form 5500 reported a failure to timely transmit participant contributions (Schedule H line 4a).

Expense breakdown

Schedule H Part II

Admin total

$42K

$516 / participant

Contract admin$42K100.0%

% of EOY assets

0.900%

all-in expense ratio

Categories reported

1 / 9

subdivided buckets used

Audit opinion

Schedule H Part III

Unqualified opinion

The auditor signed off without reservation. This is the cleanest opinion.

Auditor firm: CARON & BLETZER, PLLC
Auditor EIN: 043499945
Audit fees: (not subdivided)
Opinion code: Unqualified

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Metric

This plan

Peer set

Industry

Size

Avg account balance

$37,891

$102,382-63.0%

$147,005-74.2%

$80,874-53.1%

Participation rate

72.0%

75.8%-3.9pp

82.2%-10.2pp

67.6%+4.3pp

Annual return

15.48%

134.89%-119.4pp

418.76%-403.3pp

35.62%-20.1pp

Employer contribution / active EE

$4,021

$3,715+8.2%

$4,934-18.5%

$2,756+45.9%

Participant deferral / active EE

$5,518

$6,646-17.0%

$8,070-31.6%

$4,297+28.4%

Admin fee / account holder

$341

$7,942-95.7%

$13,006-97.4%

$6,935-95.1%

Provider

Service type

Compensation

PRINCIPAL LIFE INSURANCE COMPANY3 years

Service code 13 · EIN 42-0127290

Contract Administrator

$42,541

CIBC PRIVATE WEALTH ADVISORS I1 year

Filed as: CIBC PRIVATE WEALTH ADVISORS, INC.

Service code 27 · EIN 20-0822261

Advisory (Plan)

ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST

Summary metrics

Benchmarksi

Analytics

Service providersi

Plan features & details

Opportunity flagsi

Expense breakdowni

Audit opinioni

ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST

Summary metrics

Benchmarksi

Analytics

Service providersi

Plan features & details

Opportunity flagsi

Expense breakdowni

Audit opinioni

Benchmarks

Service providers

Opportunity flags

Expense breakdown

Audit opinion

Benchmarks

Service providers

Opportunity flags

Expense breakdown

Audit opinion